Agco has appointed C&O Tractors Ltd as its new distributor for Massey Ferguson farm machinery in South Central England. This new move is part of the company’s long-term strategy to strengthen customer service, offer full-line product ranges and ensure an increased availability of exclusive brand expertise at its distribution outlets.
“This is a significant new appointment in this key territory,” said Agco’s director for distribution management in the UK and Ireland, Mark Casement. “C&O Tractors is highly-experienced, extremely well-equipped and fully-focused on serving customers in this important farming area which accounts for nearly 10 per cent of total industry tractor sales in the UK. It’s a great pleasure to welcome on board such a well-respected, service-orientated and financially strong partner, which is set to give a major boost to MF’s presence in the region and give renewed stimulus to the brand.”
Straddling several counties, C&O Tractors’ exclusive Massey Ferguson territory includes parts of Dorset, Somerset, Hampshire, West Sussex and Wiltshire, together with the Isle of Wight. The company will be responsible for the sales and support of the full-line of Massey Ferguson machinery including tractors, combines, balers, hay & forage tools, groundscare and materials-handling equipment.
“We’re very excited to be joining the Massey Ferguson family,” C&O Tractors chairman and managing director, Andy Coles, said. “The strength and depth of Massey Ferguson’s product line-up provides a huge choice of award-winning equipment backed by its world-class aftersales. The extended geographical responsibility afforded by the new Massey Ferguson franchise gives us greater opportunity to serve farmers and contractors across the whole region and drive the business forward.
“Massey Ferguson’s outlook and goals align perfectly with those of our own to put the customer first. There’s no doubt that MF is in impressive form and the C&O team is looking forward to presenting the full range to customers old and new.”
C&O Tractors has grown rapidly since it was founded in 1994. With 85 employees, the company operates through five depots including its headquarters in Blandford, Dorset; Wilton in Wiltshire; Funtington and Selsey in West Sussex; and Newport, Isle of Wight. The brand-new purpose-built Funtington premises, four miles north of Chichester was officially opened early in 2017. All depots boast fully-equipped workshop facilities and parts operations.