Wednesday, November 22, 2017

Payne Crop Nutrition: Fertiliser company launches with a back-to-the-future approach

By WniF editors

A team of fertiliser industry veterans has launched a new crop nutrition company in Norfolk. Focussing strongly on old-school personal service and up to date advice, Payne Crop Nutrition is based at the firm’s new fertiliser blending and bagging plant at Fakenham, and is serving farms in the East of England, across Norfolk, Suffolk, Essex, Cambridgeshire, Lincolnshire, Northamptonshire, Bedfordshire and Hertfordshire.

Payne Crop Nutrition (PCN) sells direct to farmers, as well as through buying groups and partner distributors.

“The fertiliser needs of each farm can vary enormously – field by field, and crop by crop,”  PCN’s commercial director, David Harrod, said. “We’re convinced that this can’t be serviced properly by ever-larger fertiliser producers with one-size-fits-all solutions.”

Pictured above are (from left) – front row: Miriam Waller, Richard Hammond, David Harrod and Matthew Tooley; back row: Keith Parker, Dale Payne, Jeremy Hitcham.

“Our high quality, FIAS-registered on-farm advice and soil sampling service links straight through to sourcing, production and delivery. Our brand-new bagging and blending plant can handle up to 50,000t/year; it will produce special fertiliser mixes specifically for individual farmers, matching their crops and soils,” Mr Harrod added, “but we’ll also offer the normal range of straight products, delivery bulk or bagged, and spreading. Reliable delivery is going to be a key priority for us.”

PCN is owned by Dale Payne – whose fertiliser business was acquired by J&H Bunn in 2007 – and four other ex-Bunn executives: former joint managing director David Harrod; Jeremy Hitcham, now PCN’s technical director; and production director Matthew Tooley. Between them, they have 121 years’ experience in the fertiliser business.

Their FACTS-qualified sales team includes former colleague Keith Parker, while Jim Holt will act as independent sales agent. Danny Blake and Miriam Waller will cover production, logistics and administration.

“It’s great to bring back some familiar faces with all their knowledge and experience, especially in sugar beet, potatoes and vegetables,” Dale Payne said. “We’ll be putting this to good use, helping our customers add value to their businesses through efficient and correct crop nutrition.”

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