Wednesday, November 22, 2017

Zetor: First model with new Pinifarina design unveiled

By WniF editors

Zetor chose Agritechnica 2017 in Hanover, Germany, to launch its first series production tractor – the Major HS 80 – featuring the brand’s new Pininfarina design.

The idea to develop a new Zetor tractor design emerged almost three years ago. The objective was clear: to create a product with strong aesthetic value and to give the Zetor brand a new iconic vision that reflects the company’s values.

Zetor sales and marketing director Robert Todt launched the new Major HS at Agritechnica.

“We introduced a modern, elegant and revolutionary design vision to the world in 2015,” Zetor sales and marketing director Robert Todt said. “The very positive reception we got affirmed our belief that the new design would move the brand forward and that, in addition to producing the traditional technical mechanics “under the hood”, we would be capable of offering tractors that attract attention from afar.

“Today, two years later, at the same place, we’re presenting the first model with the new design, which we will begin marketing in mid-2018.”

The company says the new design is characterised by distinct shapes that give the tractor a dynamic, strong look, emphasise emotions and express energy. The tractor also features functional innovations. The operator’s view from the cabin to the surrounding area is enhanced and the new location of the lights illuminates a larger working area in front of the tractor.

The new design also features a cab roof with a notch cut out the front to allow a better view of a front loader.

“Introducing the new design in the Major series tractors is just the first step; we’ll gradually dress all of our tractor models in this new look,” Todt added.

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