SOMERSET-based John Deere dealer Kings Farm Machinery of Dulverton has recently been purchased by James Mason Ltd of Chudleigh, the leading John Deere agricultural machinery and groundscare dealer in Devon.

Both established dealership branches will continue to operate with all existing staff, trading as Kings at Dulverton and Masons at Chudleigh.
In addition to selling and servicing John Deere farm equipment as before, Kings has also been newly appointed as a homeowner equipment dealer, offering the company’s full range of domestic garden machinery including walk-behind mowers and lawn tractors.

“This is very much business as usual, while also strengthening our dealership presence in the South-west of England,” said Masons dealer principal Roger Prior. “The same experienced staff will continue to provide full sales, service and parts support to customers in the region, who will benefit from our greater combined technical resources.”

As a result of the changes, Stuart King of Kings is taking on a new role specialising in key product areas, including John Deere self-propelled forage harvesters and self-propelled sprayers, as well as Vaderstad equipment.

“Both Masons and Kings are long established John Deere dealers in the area, and are committed to our new Dealer of the Future initiative,” commented John Deere’s agricultural marketing manager Chris Meacock. “This move reflects the company’s efforts to continue building the strongest possible dealership network for agricultural and turf equipment in the UK.”

For more information visit: www.johndeere.co.uk.