J RILEY, of Attlebridge, near Norwich, has been appointed sales, service and parts agent for Valtra Tractors.
The arrangement further extends Riley’s product offering beyond Vervaet beet harvesters and Reka biomass boilers and, at the same time, gives Valtra solid representation in East Anglia for its new S-Series tractors. Valtra is the leading tractor manufacturer in the Nordic countries, with each tractor individually built according to the customer's requirements.
Riley engineers have already undergone Valtra training and a spares stock has been established at Attlebridge.
“While we are delighted to supply and service the largest beet harvester fleet in the UK, it is by its nature a seasonal business and we have been looking for a complementary range for some time that would fit in with our Vervaet operations,” Jeremy Riley said. “Valtra is perfect. Like Vervaet, the tractors are well engineered with innovative features that have established a reputation for quality and value across Europe and beyond.
“We look forward to advancing this reputation across East Anglia.”

For details please contact Jeremy Riley on 01603 262526, or visit: www.j-rileybeet.co.uk.