Friday, November 24, 2017

Cookies and Privacy


The Privacy and Electronic Communications Regulations 2003 (EC Directive 2002/58/EC) cover the use by websites of cookies and similar technologies for storing information, and accessing information stored, on the computers, tablets or mobiles of their visitors.

A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses a website. Cookies are then sent back to originating website on each subsequent visit; they are useful because they allow a website to recognise a user’s device.

The use of cookies and similar technologies has been commonplace for some time and cookies in particular are important in the provision of many online services. Using such technologies is not, therefore, prohibited by the Regulations, but they do require that people are told about cookies and given the choice as to which of their online activities are monitored in this way.

These new Regulations were introduced into UK law on May 25, 2011 through The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011. From May 26, 2012 all websites using cookies must:

> Inform users about the cookies they are using;
> Explain what the cookies do; and
> Obtain website visitors’ consent to store a cookie on their device.

Initially it was reported that websites would need to provide users with the means to actively opt-in to cookies being sent to their computers or mobile devices, but last-minute advice by the Information Commissioner’s Office, which is policing the reglations in the UK, now states that “Implied consent” – that is, by using a website you acknowledge that cookies may be used – is sufficient to comply with the reglations.

Visitors browsing deeper than the home page of this website are, therefore, considered to have consented to the use of cookies.


The What’s new in Farming website doesn’t collect and store information about individual visitors. It does, however, use cookies to aid functionality of the site, although these are considered exempt from the Regulations.

This website uses Google’s AdSense service to serve adverts when you visit and this involves the use of cookies. Google may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.

If you would like more information about this practice and would like to know your options in relation to not having this information used click here.

This website website also uses Google Analytics to gather information about the way our users browse the What’s new in Farming website. This service uses cookies to generate statistics about visitors to websites, such as the number of page views or times of peak traffic. No personal information is collected , but if you don’t want your anonymous browser data to be collected by Google Analytics when you visit sites that use Google Analytics, you can install an opt-out in your web browser by clicking here.

You may also have the option to refuse all cookies using the preferences or settings menu on your web browser.